Blending Video Games with Serious Training

Zwift is the ultimate virtual cycling training system that allows cyclists to compete with others, without ever leaving home.


Epoch was asked to design an experiential pop-up in the heart of the week long Union Cycliste Internationale Road World Championships at Harrogate in North Yorkshire, England. Our Zwift Draft House

was a hub for pros, riders, and fans to meet

up and wind down, while learning more

about the brand.


Concept Design for pop-up in North

Yorkshire, England

We are reinventing retail and creating experiences that matter.



Notable Location​s

Harrogate  |  North Yorkshire, England


Harrogate  |  North Yorkshire, England

© 2020 EPOCH DESIGN GROUP, INC. All Rights Reserved.