Zwift is the ultimate virtual cycling training system that allows cyclists to compete with others, without ever leaving home.

 

Epoch was asked to design an experiential pop-up in the heart of the week long Union Cycliste Internationale Road World Championships at Harrogate in North Yorkshire, England. Our Zwift Draft House

was a hub for pros, riders, and fans to meet

up and wind down, while learning more

about the brand.

 

Concept Design for pop-up in North

Yorkshire, England