Zwift is the ultimate virtual cycling training system that allows cyclists to compete with others, without ever leaving home.


Epoch was asked to design an experiential pop-up in the heart of the week long Union Cycliste Internationale Road World Championships at Harrogate in North Yorkshire, England. Our Zwift Draft House

was a hub for pros, riders, and fans to meet

up and wind down, while learning more

about the brand.


Concept Design for pop-up in North

Yorkshire, England

We are reinventing retail and creating experiences that matter.



Notable Location​s

Harrogate  |  North Yorkshire, England


Harrogate  |  North Yorkshire, England

© 2020 EPOCH DESIGN GROUP, INC. All Rights Reserved.